Benchmark Yourself Assessment

Digital-First Self Assessement

See How Your Results Compare to Digital-First Organizations

Digital-first organizations are seeing rapid growth that’s outpacing the industry average.

Are you seeing the same type of growth?

If not, it may be time to consider testing a new approach to your fundraising efforts.

Use the short assessment below to get see how your key metrics compare to the average digital-first organization. You’ll get a customized report comparing your results, and giving you further insights on how to optimize each key metric.

Take the Digital-First Self Assessment

How much money did you raise from individual giving in 2023?(Required)

What percentage was online?(Required)

Please enter a number from 0 to 100.

What percentage was offline?(Required)

Please enter a number from 0 to 100.

How much money did you raise from individual giving in 2022?(Required)

What percentage was online?(Required)

Please enter a number from 0 to 100.

What percentage was offline?(Required)

Please enter a number from 0 to 100.

New Donor Acquisition

How many new online donors did you acquire in 2023?(Required)

How much revenue did you generate from new online donors in 2023?(Required)

How many new offline donors did you acquire in 2023?(Required)

How much revenue did you generate from new offline donors in 2023?(Required)

Donor Retention

What was your new donor retention rate in 2023?(Required)

Please enter a number from 0 to 100.

What was your overall donor retention rate in 2023?(Required)

Please enter a number from 0 to 100.

Key Metrics

How many visitors (sessions) did you have on your website in 2023?(Required)

How many total online donations (number of transactions) did you receive in 2023?(Required)

Donation Pages

How many visitors (sessions) did you have to your main donation page in 2023?

How many donations came through your main donation page in 2023?

Digital Advertising

How much did you spend on digital advertising in 2023?(Required)

How much revenue did you generate via your digital advertising campaigns in 2023?(Required)

(Only include immediate revenue from your ads. Do not include subsequent donations, recurring revenue projections, or lifetime value projections.)

Where should we send your results?

Name(Required)

First Last

Work Email(Required)

Organization(Required)

Job Title(Required)

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Calculated Values

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Overall Revenue Growth Rate

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Online Revenue 2023

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Offline Revenue 2023

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Online Revenue 2022

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Offline Revenue 2022

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Online Revenue Growth Rate

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Offline Revenue Growth Rate

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New Online Donor Value

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New Offline Donor Value

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Monthly Web Traffic

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Website Conversion Rate

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Average Gift Size

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Main Donation Page Conversion Rate

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Percentage of Giving Spent on Digital Ads

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Instant ROI from Digital Ads

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Approved? (Admin-only)

Approved

Name

This field is for validation purposes and should be left unchanged.