← Go back
| How much money did you raise from individual giving in 2023? | $400,000,000.00 |
|---|
| What percentage was online? | 43% |
|---|
| What percentage was offline? | 57% |
|---|
| How much money did you raise from individual giving in 2022? | $300,000,000.00 |
|---|
| What percentage was online? | 43% |
|---|
| What percentage was offline? | 57% |
|---|
| New Donor Acquisition | |
|---|
| How many new online donors did you acquire in 2023? | 4000 |
|---|
| How much revenue did you generate from new online donors in 2023? | $90,000.00 |
|---|
| How many new offline donors did you acquire in 2023? | 4800 |
|---|
| How much revenue did you generate from new offline donors in 2023? | $83,000.00 |
|---|
| Donor Retention | |
|---|
| What was your new donor retention rate in 2023? | 50% |
|---|
| What was your overall donor retention rate in 2023? | 50% |
|---|
| Key Metrics | |
|---|
| How many visitors (sessions) did you have on your website in 2023? | 3500000000 |
|---|
| How many total online donations (number of transactions) did you receive in 2023? | 21000 |
|---|
| Donation Pages | |
|---|
| How many visitors (sessions) did you have to your main donation page in 2023? | 96000 |
|---|
| How many donations came through your main donation page in 2023? | 843 |
|---|
| Digital Advertising | |
|---|
| How much did you spend on digital advertising in 2023? | $800,000.00 |
|---|
| How much revenue did you generate via your digital advertising campaigns in 2023? | $250,000.00 |
|---|
| Calculated Values | |
|---|
| Overall Revenue Growth Rate | 33.33% |
|---|
| Online Revenue 2023 | $172,000,000.00 |
|---|
| Offline Revenue 2023 | $228,000,000.00 |
|---|
| Online Revenue 2022 | $129,000,000.00 |
|---|
| Offline Revenue 2022 | $171,000,000.00 |
|---|
| New Online Donor Value | $22.50 |
|---|
| New Offline Donor Value | $17.29 |
|---|
| Monthly Web Traffic | 291666667 |
|---|
| Website Conversion Rate | 0% |
|---|
| Average Gift Size | $8,190.48 |
|---|
| Main Donation Page Conversion Rate | 0.9% |
|---|
| Percentage of Giving Spent on Digital Ads | 0.2% |
|---|
| Instant ROI from Digital Ads | 31.3% |
|---|