| How much money did you raise from individual giving in 2023? | $100,000,000.00 |
|---|---|
| What percentage was online? | 28% |
| What percentage was offline? | 72% |
| How much money did you raise from individual giving in 2022? | $87,000,000.00 |
| What percentage was online? | 25% |
| What percentage was offline? | 75% |
| New Donor Acquisition | |
| How many new online donors did you acquire in 2023? | 12000 |
| How much revenue did you generate from new online donors in 2023? | $938,000.00 |
| How many new offline donors did you acquire in 2023? | 7468 |
| How much revenue did you generate from new offline donors in 2023? | $413,000.00 |
| Donor Retention | |
| What was your new donor retention rate in 2023? | 18% |
| What was your overall donor retention rate in 2023? | 41% |
| Key Metrics | |
| How many visitors (sessions) did you have on your website in 2023? | 10000000 |
| How many total online donations (number of transactions) did you receive in 2023? | 87000 |
| Donation Pages | |
| How many visitors (sessions) did you have to your main donation page in 2023? | 52300 |
| How many donations came through your main donation page in 2023? | 2400 |
| Digital Advertising | |
| How much did you spend on digital advertising in 2023? | $180,000.00 |
| How much revenue did you generate via your digital advertising campaigns in 2023? | $100,000.00 |
| Calculated Values | |
| Overall Revenue Growth Rate | 14.9425287356% |
| Online Revenue 2023 | $28,000,000.00 |
| Offline Revenue 2023 | $72,000,000.00 |
| Online Revenue 2022 | $21,750,000.00 |
| Offline Revenue 2022 | $65,250,000.00 |
| New Online Donor Value | $78.17 |
| New Offline Donor Value | $55.30 |
| Monthly Web Traffic | 833333 |
| Website Conversion Rate | 0.87% |
| Average Gift Size | $321.84 |
| Main Donation Page Conversion Rate | 4.6% |
| Percentage of Giving Spent on Digital Ads | 0.18% |
| Instant ROI from Digital Ads | 55.6% |
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