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| How much money did you raise from individual giving in 2023? | $4,500,000.00 |
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| What percentage was online? | 20% |
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| What percentage was offline? | 80% |
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| How much money did you raise from individual giving in 2022? | $4,150,000.00 |
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| What percentage was online? | 13% |
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| What percentage was offline? | 77% |
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| New Donor Acquisition | |
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| How many new online donors did you acquire in 2023? | 800 |
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| How much revenue did you generate from new online donors in 2023? | $140,000.00 |
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| How many new offline donors did you acquire in 2023? | 500 |
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| How much revenue did you generate from new offline donors in 2023? | $68,000.00 |
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| Donor Retention | |
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| What was your new donor retention rate in 2023? | 27% |
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| What was your overall donor retention rate in 2023? | 48% |
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| Key Metrics | |
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| How many visitors (sessions) did you have on your website in 2023? | 1300000 |
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| How many total online donations (number of transactions) did you receive in 2023? | 3900 |
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| Donation Pages | |
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| How many visitors (sessions) did you have to your main donation page in 2023? | 28600 |
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| How many donations came through your main donation page in 2023? | 480 |
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| Digital Advertising | |
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| How much did you spend on digital advertising in 2023? | $300,000.00 |
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| How much revenue did you generate via your digital advertising campaigns in 2023? | $125,600.00 |
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| Calculated Values | |
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| Overall Revenue Growth Rate | 8.43373493976% |
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| Online Revenue 2023 | $900,000.00 |
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| Offline Revenue 2023 | $3,600,000.00 |
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| Online Revenue 2022 | $539,500.00 |
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| Offline Revenue 2022 | $3,195,500.00 |
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| New Online Donor Value | $175.00 |
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| New Offline Donor Value | $136.00 |
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| Monthly Web Traffic | 108333 |
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| Website Conversion Rate | 0.3% |
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| Average Gift Size | $230.77 |
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| Main Donation Page Conversion Rate | 1.7% |
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| Percentage of Giving Spent on Digital Ads | 6.67% |
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| Instant ROI from Digital Ads | 41.9% |
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