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| How much money did you raise from individual giving in 2023? | $18,600,000.00 |
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| What percentage was online? | 60% |
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| What percentage was offline? | 40% |
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| How much money did you raise from individual giving in 2022? | $11,970,000.00 |
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| What percentage was online? | 64% |
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| What percentage was offline? | 36% |
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| New Donor Acquisition | |
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| How many new online donors did you acquire in 2023? | 602 |
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| How much revenue did you generate from new online donors in 2023? | $64,612.00 |
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| How many new offline donors did you acquire in 2023? | 693 |
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| How much revenue did you generate from new offline donors in 2023? | $56,340.00 |
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| Donor Retention | |
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| What was your new donor retention rate in 2023? | 27% |
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| What was your overall donor retention rate in 2023? | 57% |
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| Key Metrics | |
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| How many visitors (sessions) did you have on your website in 2023? | 120000 |
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| How many total online donations (number of transactions) did you receive in 2023? | 737 |
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| Donation Pages | |
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| How many visitors (sessions) did you have to your main donation page in 2023? | 16000 |
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| How many donations came through your main donation page in 2023? | 250 |
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| Digital Advertising | |
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| How much did you spend on digital advertising in 2023? | $0.00 |
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| How much revenue did you generate via your digital advertising campaigns in 2023? | $0.00 |
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| Calculated Values | |
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| Overall Revenue Growth Rate | 55.39% |
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| Online Revenue 2023 | $11,160,000.00 |
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| Offline Revenue 2023 | $7,440,000.00 |
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| Online Revenue 2022 | $7,660,800.00 |
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| Offline Revenue 2022 | $4,309,200.00 |
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| New Online Donor Value | $107.33 |
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| New Offline Donor Value | $81.30 |
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| Monthly Web Traffic | 10000 |
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| Website Conversion Rate | 0.614% |
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| Average Gift Size | $15,142.47 |
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| Main Donation Page Conversion Rate | 1.6% |
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| Percentage of Giving Spent on Digital Ads | 0% |
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| Instant ROI from Digital Ads | 0% |
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