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| How much money did you raise from individual giving in 2023? | $20,000.00 |
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| What percentage was online? | 21% |
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| What percentage was offline? | 79% |
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| How much money did you raise from individual giving in 2022? | $1,000,000.00 |
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| What percentage was online? | 79% |
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| What percentage was offline? | 29% |
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| New Donor Acquisition | |
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| How many new online donors did you acquire in 2023? | 5282 |
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| How much revenue did you generate from new online donors in 2023? | $20,000.00 |
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| How many new offline donors did you acquire in 2023? | 900 |
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| How much revenue did you generate from new offline donors in 2023? | $560,000.00 |
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| Donor Retention | |
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| What was your new donor retention rate in 2023? | 46% |
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| What was your overall donor retention rate in 2023? | 45% |
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| Key Metrics | |
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| How many visitors (sessions) did you have on your website in 2023? | 50000 |
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| How many total online donations (number of transactions) did you receive in 2023? | 29 |
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| Donation Pages | |
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| How many visitors (sessions) did you have to your main donation page in 2023? | 6000 |
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| How many donations came through your main donation page in 2023? | 18 |
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| Digital Advertising | |
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| How much did you spend on digital advertising in 2023? | $500,000.00 |
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| How much revenue did you generate via your digital advertising campaigns in 2023? | $0.00 |
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| Calculated Values | |
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| Overall Revenue Growth Rate | -98% |
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| Online Revenue 2023 | $4,200.00 |
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| Offline Revenue 2023 | $15,800.00 |
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| Online Revenue 2022 | $790,000.00 |
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| Offline Revenue 2022 | $290,000.00 |
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| New Online Donor Value | $3.79 |
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| New Offline Donor Value | $622.22 |
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| Monthly Web Traffic | 4167 |
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| Website Conversion Rate | 0.058% |
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| Average Gift Size | $144.83 |
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| Main Donation Page Conversion Rate | 0.3% |
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| Percentage of Giving Spent on Digital Ads | 2,500% |
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| Instant ROI from Digital Ads | 0% |
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