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| How much money did you raise from individual giving in 2023? | $3,700,000.00 |
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| What percentage was online? | 69% |
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| What percentage was offline? | 31% |
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| How much money did you raise from individual giving in 2022? | $2,700,000.00 |
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| What percentage was online? | 35% |
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| What percentage was offline? | 65% |
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| New Donor Acquisition | |
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| How many new online donors did you acquire in 2023? | 1000 |
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| How much revenue did you generate from new online donors in 2023? | $1,000,000.00 |
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| How many new offline donors did you acquire in 2023? | 500 |
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| How much revenue did you generate from new offline donors in 2023? | $2,500,000.00 |
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| Donor Retention | |
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| What was your new donor retention rate in 2023? | 16% |
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| What was your overall donor retention rate in 2023? | 30% |
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| Key Metrics | |
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| How many visitors (sessions) did you have on your website in 2023? | 1000000 |
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| How many total online donations (number of transactions) did you receive in 2023? | 1500 |
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| Donation Pages | |
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| How many visitors (sessions) did you have to your main donation page in 2023? | 75000 |
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| How many donations came through your main donation page in 2023? | 800 |
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| Digital Advertising | |
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| How much did you spend on digital advertising in 2023? | $250,000.00 |
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| How much revenue did you generate via your digital advertising campaigns in 2023? | $100,000.00 |
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| Calculated Values | |
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| Overall Revenue Growth Rate | 37.04% |
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| Online Revenue 2023 | $2,553,000.00 |
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| Offline Revenue 2023 | $1,147,000.00 |
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| Online Revenue 2022 | $945,000.00 |
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| Offline Revenue 2022 | $1,755,000.00 |
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| New Online Donor Value | $1,000.00 |
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| New Offline Donor Value | $5,000.00 |
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| Monthly Web Traffic | 83333 |
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| Website Conversion Rate | 0.15% |
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| Average Gift Size | $1,702.00 |
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| Main Donation Page Conversion Rate | 1.1% |
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| Percentage of Giving Spent on Digital Ads | 6.76% |
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| Instant ROI from Digital Ads | 40% |
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