| How much money did you raise from individual giving in 2023? | $100,000.00 |
|---|---|
| What percentage was online? | 50% |
| What percentage was offline? | 50% |
| How much money did you raise from individual giving in 2022? | $50,000.00 |
| What percentage was online? | 50% |
| What percentage was offline? | 50% |
| New Donor Acquisition | |
| How many new online donors did you acquire in 2023? | 1000 |
| How much revenue did you generate from new online donors in 2023? | $10,000.00 |
| How many new offline donors did you acquire in 2023? | 1000 |
| How much revenue did you generate from new offline donors in 2023? | $10,000.00 |
| Donor Retention | |
| What was your new donor retention rate in 2023? | 60% |
| What was your overall donor retention rate in 2023? | 60% |
| Key Metrics | |
| How many visitors (sessions) did you have on your website in 2023? | 100000 |
| How many total online donations (number of transactions) did you receive in 2023? | 1000 |
| Donation Pages | |
| How many visitors (sessions) did you have to your main donation page in 2023? | 10000 |
| How many donations came through your main donation page in 2023? | 1000 |
| Digital Advertising | |
| How much did you spend on digital advertising in 2023? | $20,000.00 |
| How much revenue did you generate via your digital advertising campaigns in 2023? | $10,000.00 |
| Calculated Values | |
| Overall Revenue Growth Rate | 100% |
| Online Revenue 2023 | $50,000.00 |
| Offline Revenue 2023 | $50,000.00 |
| Online Revenue 2022 | $25,000.00 |
| Offline Revenue 2022 | $25,000.00 |
| New Online Donor Value | $10.00 |
| New Offline Donor Value | $10.00 |
| Monthly Web Traffic | 8333.33333333 |
| Website Conversion Rate | 1% |
| Average Gift Size | $50.00 |
| Main Donation Page Conversion Rate | 10% |
| Percentage of Giving Spent on Digital Ads | 20% |
| Instant ROI from Digital Ads | 50% |
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