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How much money did you raise from individual giving in 2023? | $100,000.00 |
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What percentage was online? | 50% |
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What percentage was offline? | 50% |
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How much money did you raise from individual giving in 2022? | $50,000.00 |
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What percentage was online? | 50% |
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What percentage was offline? | 50% |
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New Donor Acquisition | |
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How many new online donors did you acquire in 2023? | 1000 |
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How much revenue did you generate from new online donors in 2023? | $10,000.00 |
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How many new offline donors did you acquire in 2023? | 1000 |
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How much revenue did you generate from new offline donors in 2023? | $10,000.00 |
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Donor Retention | |
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What was your new donor retention rate in 2023? | 60% |
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What was your overall donor retention rate in 2023? | 60% |
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Key Metrics | |
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How many visitors (sessions) did you have on your website in 2023? | 100000 |
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How many total online donations (number of transactions) did you receive in 2023? | 1000 |
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Donation Pages | |
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How many visitors (sessions) did you have to your main donation page in 2023? | 10000 |
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How many donations came through your main donation page in 2023? | 1000 |
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Digital Advertising | |
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How much did you spend on digital advertising in 2023? | $20,000.00 |
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How much revenue did you generate via your digital advertising campaigns in 2023? | $10,000.00 |
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Calculated Values | |
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Overall Revenue Growth Rate | 100% |
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Online Revenue 2023 | $50,000.00 |
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Offline Revenue 2023 | $50,000.00 |
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Online Revenue 2022 | $25,000.00 |
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Offline Revenue 2022 | $25,000.00 |
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New Online Donor Value | $10.00 |
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New Offline Donor Value | $10.00 |
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Monthly Web Traffic | 8333.33333333 |
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Website Conversion Rate | 1% |
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Average Gift Size | $50.00 |
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Main Donation Page Conversion Rate | 10% |
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Percentage of Giving Spent on Digital Ads | 20% |
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Instant ROI from Digital Ads | 50% |